Project Length
Apr - May 2020


Discipline
Brand Identity


Collaborators
Kristen Campion
Designer

Rebecca Larson
Designer

Connor Schwenk
Designer

In this group design project, we were tasked with creating a visual identity for the Office of Governments, Sustainable Centre Region. This was a new sustainability initiative in our area who reached out to student designers to submit brand identity concepts. Our final logo features a tree with geometric branches modelled after a bird’s-eye view of the area’s roadmap. My group’s design was selected and is now the official working identity.

I learned a great deal about working with clients and with a team of designers in this project— making creative briefs, optimizing for different file types, navigating stages of client approval, etc. Our final solution consists of primary, secondary, and tertiary logosets as well as business cards, a letterhead, and a tote bag.