![](https://freight.cargo.site/t/original/i/cbcb0ec90a3bb6faec1bd15d7fb60b0fe5c266f41cac4f0f72d2aeab6190c23d/title-13.png)
![](https://freight.cargo.site/t/original/i/81716a4170b1869959d7b1bd2e1cad293c1cab27a51cb94de35d6e3a52971bca/Plates-copy.jpg)
Project Length
Feb - Mar 2021
Discipline
Branding
Layout
Photography
Deliverables
Menu COVID Accommodation
Feb - Mar 2021
Discipline
Branding
Layout
Photography
Deliverables
Menu COVID Accommodation
Gigi’s Southern Tide is a theoretical rebrand of an existing restaurant, Gigi’s Southern Table. As stated by their official brand statement, Gigi’s Southern Table is “as casual as it is chic, it's a local farm to table experience capturing the sophisticated yet laid back ideals of southern hospitality.”
In order to rebrand this restaurant, I took primary inspiration from one of the most recurring food categories on their existing menu: fish. Gigi’s Southern Tide rebrand is entirely influenced by shipwrecks.
Having to entirely redesign the menu, dishes, silverware, and overall aesthetic of the restaurant, I decided to mix the pre-existing feminine vibe with the new dark nautical theme. I created this combination through the use of pinks, stained woods, and smoothed edges as they paired with skeletons, raw materials and broken plank-inspired borders.
In order to rebrand this restaurant, I took primary inspiration from one of the most recurring food categories on their existing menu: fish. Gigi’s Southern Tide rebrand is entirely influenced by shipwrecks.
Having to entirely redesign the menu, dishes, silverware, and overall aesthetic of the restaurant, I decided to mix the pre-existing feminine vibe with the new dark nautical theme. I created this combination through the use of pinks, stained woods, and smoothed edges as they paired with skeletons, raw materials and broken plank-inspired borders.
![](https://freight.cargo.site/t/original/i/c6721485155a3fbe21ec3a8eaa679daadea304c61f6c43f6949b30e4d3f53503/Ensemble.jpg)
![](https://freight.cargo.site/t/original/i/024e48363bb250e6a23e30c58d7798edf5ef322287c2e74bbea1e0fa7f5373e7/IMG_0974-edit.jpg)
![](https://freight.cargo.site/t/original/i/3de189756bf3a61a0522186f556b7a6d1be8059f4156621bc79db684ce57c0ae/Hand-Sanitizer.jpg)
![](https://freight.cargo.site/t/original/i/f809d41cdc434d81439b643384bc34287242e1db2045921ab657c874b2a4a836/Hand-Sanitizer-Inside.jpg)
![](https://freight.cargo.site/t/original/i/0cb8925cedde90aa416cfff5569b36271a4c70106afb597fbc99c5956bc3dfba/Menu-front.jpg)
![](https://freight.cargo.site/t/original/i/f407087d29f43330eaf07330c9426b7331d8979ff86e545eb9be5ea8fed8921c/Menu-back.jpg)
![](https://freight.cargo.site/t/original/i/ea275261056491c745f6f73d4cbdc6827acfdf6f8511ae24f4e06705d8c98cd4/Restrooms.jpg)
![](https://freight.cargo.site/t/original/i/fcc03effa4b891c801951c2c71f6c167f6377b2bf67ec508b830b0c44671a5e7/Plates2.jpg)
![](https://freight.cargo.site/t/original/i/7c975c23b8469475bbe769e2c3393e3d4290b4d7d13049e22662800edb7a476e/Plates.jpg)
![](https://freight.cargo.site/t/original/i/004eac63ac0ccf5896da4cba243dbad7bce32d820cb4b4aa36de109abe9a5fe9/Menu-and-Plate.jpg)
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