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Project Length
Sept - Oct 2020

Marketing & Photography

Phoenix Chan

For this project, I was prompted to create a three-part, photographic marketing campaign that utilizes clever word-play to sell a product or promote a company. I was asked to define a specific target demographic and gear all design choices toward them. I decided that I wanted my target audience to be Sci-Fi enthusiasts and that my product would be a “Visit Earth” campaign by Expedia Travel.

Satire played a huge role in this project, as I wanted to depict the aliens acting as humanly as possible. The biggest obstacles I encountered with this project were random college kids interacting with my models when we shot in public spaces, subsequently having to book photoshoot times with building owners for more privacy.

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