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Project Length
Sept - Oct 2020

Marketing & Photography

Phoenix Chan

I was prompted to create a four-part, photographic marketing campaign that utilizes clever word-play to sell a product or promote a company. I was asked to define a specific target demographic and gear all design choices toward them. I decided that I wanted my target audience to be Sci-Fi enthusiasts and that my product would be a “Visit Earth” campaign by Expedia Travel.

Satire played a huge role in this project, as I wanted to depict the aliens acting as humanly as possible. The biggest obstacles I encountered with this project were random college kids interacting with my models when we shot in public spaces, subsequently having to book photoshoot times with building owners for more privacy.

Instagram Invasion

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