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GLITCH Design Competition, Best in Advertising Award




Project Length
Sept - Dec 2021


Discipline
Marketing
Photography
Branding


Collaborators
Annie Princivalle
Valerija Prohorenkova
Jordan Wolf


Penn State Opulence
Drag Ambassadors





Break the Binary is a collaborative marketing campaign effort with the Drag Ambassadors at Penn State University: PSU Opulence. 

The main purpose of this marketing campaign is awareness and education. The vast majority of State College is unaware of what exact Drag Performances are. Drag is more than just a cool show; it is an expression of gender that breaks the binary of femininity and masculinity.

Through colorful photography and experimental typography, this campaign consists of a variety of eye-catching educational posters to be displayed in the downtown State College area. 








Color Palette



Primary Mark


Secondary Marks









Poster Duo’s
(Scroll Through!)







Hand-Out Cards
From the Queens







Interviews


























 
Social
@Breakthebinarycampaign






Behind The Scenes
And Process







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